You already have an SEO strategy in place, but are you getting the desired results? If not, you have come to the right place. We can bring in the expertise to realign your current SEO strategy to be more beneficial, long-term, and most importantly future-safe against Google algorithm updates.
The Impact of Google Algorithm Updates on SEO
Google Algorithms have evolved much since 2021 and organic search ranking principles have become extremely complex over the years.
From 2011-14, Google laid down the foundation to bring higher quality results to a user, changing the dynamic of organic search marketing.
Generally, if you want to rank well for most of your domain/industry-specific keyword phrases, your site is required to be popular & respected. With Machine Learning (ML) being introduced since the launch of the Panda 4.0 Algorithm, Google’s results are in a continuous state of flux.
Backed by a lot of ML data, Google results are very powerful, providing accurate information to its visitors, and able to much better define which search results to showcase for a specific search intent.
The new notable algorithm updates are CORE, Product Review, Link Spam, and Helpful Content.
The most important of the lot is the Helpful Content update, which is based on the principles of E-E-A-T: Experience, Expertise, Authority, and Trust.
The Importance of E-E-A-T for SEO Success
An extremely important aspect of long-term SEO in today’s environment will be achieved by implementing E-E-A-T in your SEO. These factors help Google to decide the quality and authenticity of a web page, and prioritize things that have high levels of E-E-A-T. Optimizing your website for these factors can not only help Google recognize your site as a valuable source for users but also help with several SEO benefits:
- Significantly boost your organic search rankings.
- Ensures your SEO strategy aligns with Google’s evolving algorithms, promoting long-term growth.
Remember, building or realigning SEO for long-term success requires time and consistent effort. By partnering with a skilled SEO agency, you can significantly reshape your business and achieve long-term benefits for your organic SEO growth.
Our SEO Strategy Realignment Process
To start with, we will do an in-depth SEO audit covering the factors concerning your SEO growth.We can then recommend one of two types of engagements.
- We provide recommendations on the best course to follow and define Tactical and Strategic SEO approaches you can take.
- We can execute an SEO Practice for your web property in totality.
Get Started Today
We work on a minimum budget of USD$5k, but Evaluations and Basic SEO Audit is FREE.